We have enjoyed great success with the letterpress Portside Pass in 2018.
We are expanding the program for 2019 by introducing new improvements.
The 2019 Portside Pass will be an annual rewards and loyalty discount program. Shoppers will purchase a specially-designed keychain and will present it at participating businesses.
For local businesses this change means that all types of local businesses can participate. It will no longer be specialized for food and beverage businesses. We are also changing to a year-long commitment, which means your business will participate for the remainder of 2019 once you join. The best news: less paperwork and more time for promotions.
For customers, this change means that they will get “rewards” for shopping at locally owned and operated shops by flashing their membership keychain. The Portside Pass retail cost will stay the same ($20). But by making it an annual program, customers are encouraged to find new places and frequent them throughout the year, rather than try to rush through all participating locations in three months.
What do the rewards look like?
Rewards can be any discount or offer your business would like — and can be changed on a monthly basis! Some examples would be: 10% discount off purchase, gift for first time customer, free item or gift wrap with purchase, BOGO offers, a waived fee, free upgrade, added service, money off after a certain level is reached, etc.
These rewards can be similar to offers you have throughout the year, i.e. happy hour prices extended to all day for members, free dessert with entree, etc.
What benefits do you get as a participating local business?
- You will get your own business page listing on our website with photo of your choosing
- You will be able to purchase our keychains at wholesale cost and resell to your customers for $20
- You will get to choose your own reward, and be able to update once per month
- You will be highlighted on Instagram and Facebook once you join with information about your business and the reward currently offered
- Social promotions throughout the year
- You will be able to select one event or promotion per month that you would like us to share on our Instagram Stories (we currently have 12K followers)
Already have a separate rewards program and worried that this will be confusing? Don’t be! Our system isn’t based on points; the rewards will be selected by you to best fit with your company.
The Portside Pass rewards program will allow you to reach a wider audience through our social network and the networks of other participating local businesses! Duluth Loves Local has an audience of nearly 19,000 followers across Facebook and Instagram, and our posts reach hundreds of thousands of locals and tourists each year.
The best part of the Portside Pass is that it encourages locals and tourists alike to try new places they haven’t been to before and break away from chains, putting their hard-earned money back into our local economy and into businesses like yours. By offering a small reward through Duluth Loves Local, you will be promoted to our network and highlighted as a local businesses that gives back to our community. It’s a win-win-win!
Interested? Great! Fill out the application here.
Have any additional questions? Email your questions and we will get them answered asap | hello(at)duluthloveslocal.com!